Ready to Graduate #2

This week’s photo takes us back to the Capstone Presentations of our second Global Executive Wine MBA cohort.  Featured today is Chiara Shannon, an entrepreneur based in Southern California, who has been featured in The Wall Street Journal, Forbes, and Tasting Panel Magazine.  

Her project studied the feasibility of launching a $30 sparkling wine in the Better for You category, targeted to her clients and others who embrace Lifestyles of Health and Sustainability.  She has the opportunity to leverage her existing brand recognition through the creation of her own products.  While launching a brand is not easy, we know that success can come to alumni like Chiara who have existing brand strength and loyal customers.

Join us at the Wine Business Institute. Learn more about our Global Wine Executive MBA Program.